A Broken Design Structure
Things were a little disorganised when I took on the position of Head of Design at Judge.me. In Figma, our design files were disorganised and resembled a maze. Because we lacked a strong design structure, our work was inconsistent. Language constraints prevented our offices in Vietnam and London from communicating with one other. Our roadmap was difficult to follow and ambiguous. Despite these obstacles, I saw it as an opportunity to put a stop to the mayhem and put us on a more direct route.
01
Problem
Things were a little disorganised when I took on the position of Head of Design at Judge.me. In Figma, our design files were disorganised and resembled a maze. Because we lacked a strong design structure, our work was inconsistent. Language constraints prevented our offices in Vietnam and London from communicating with one other. Our roadmap was difficult to follow and ambiguous. Despite these obstacles, I saw it as an opportunity to put a stop to the mayhem and put us on a more direct route.
02
Solution
My approach began with separating the work by product. This meant creating two distinct categories: one for the B2B reviews app and another for the B2C reviews site. This division allowed me to start organizing the files in a way that aligned with the specific needs of each product, making them easier to manage and iterate on moving forward.
03
Grouping components
While digging deeper into the design files, I quickly spotted critical inconsistencies: multiple primary buttons, dark UX patterns, and a lack of uniformity in icons, components, logos, and overall information architecture. Each element had its own style, undermining the brand identity and making it hard for users to connect with it.
