Hi! I’m Miguel da Costa 👋
A Senior Product Designer for complex SaaS and AI-driven products.
A Senior Product Designer for complex SaaS and AI-driven products.
A Senior Product Designer for complex SaaS and AI-driven products.
Turning complex workflows into intuitive products that drive adoption and growth.
Turning complex workflows into intuitive products that drive adoption and growth.
Over the last 10 years, I’ve helped SaaS and digital businesses shape product strategy, simplify complexity, and scale user adoption.
Over the last 10 years, I’ve helped SaaS and digital businesses shape product strategy, simplify complexity, and scale user adoption.
Over the last 10 years, I’ve helped SaaS and digital businesses shape product strategy, simplify complexity, and scale user adoption.
Built AI
Asset Management
Judge.me
Product Reviews
Aegean Airlines
Flight Company
Maharishi Ayurveda
Alternative Medicine
Lucky Saint
Alcohol-Free Beer
Sana Jardin
Luxury Fragances
Dame.
Health products
Served Drinks
Alcoholic beverages
Aduna Superfoods
Supplements
Nothing Fishy
Supplements
Healf
Lifestyle Products
Fushi
Alternative Medicine
Built AI
Asset Management
Judge.me
Product Reviews
Aegean Airlines
Flight Company
Maharishi Ayurveda
Alternative Medicine
Lucky Saint
Alcohol-Free Beer
Sana Jardin
Luxury Fragances
Dame.
Health products
Served Drinks
Alcoholic beverages
Aduna Superfoods
Supplements
Nothing Fishy
Supplements
Healf
Lifestyle Products
Fushi
Alternative Medicine
Case Studies
Software Experience
While I primarily use Figma for design, I extend my workflow using AI tools like Stitch, Claude Code and Lovable to translate designs into structured, code-based prototypes that align closely with production. This allows me to validate interactions, define behaviour more precisely, and reduce ambiguity before development. Alongside this, I use tools like Framer and Webflow for rapid builds, Adobe tools for creative work, and platforms like Jira, Customer.io, and Appcues to support product, growth, and explainability.
Latest Work Experience
Oct, 2024 - Present
Senior Product Designer, Built AI
At Built AI, I design intuitive, data-driven tools that simplify how real estate professionals analyse and manage investments. Current industry workflows are often outdated and cluttered, so my focus is on creating clear, modern interfaces that transform complex data into actionable insights helping users make faster, more confident decisions.
Oct, 2024 - present
Senior Product Designer, Built AI
At Built AI, I design intuitive, data-driven tools that simplify how real estate professionals analyse and manage investments. Current industry workflows are often outdated and cluttered, so my focus is on creating clear, modern interfaces that transform complex data into actionable insights helping users make faster, more confident decisions.
Oct, 2021 - PRESENT
Senior Product Designer, Built AI
At Built AI, I design intuitive, data-driven tools that simplify how real estate professionals analyse and manage investments. Current industry workflows are often outdated and cluttered, so my focus is on creating clear, modern interfaces that transform complex data into actionable insights helping users make faster, more confident decisions.
Oct, 2021 - Sep, 2024
Head of Design, Judge.me Ltd
Led the design and development of a comprehensive design system for a leading product reviews platform, ensuring consistency and scalability across all components. Spearheaded the full redesign of the app settings to align with Shopify’s standards, optimising both integration and user experience. Additionally, conceptualised and launched an arbitration feature to streamline dispute resolution, while continuously improving and expanding platform features to enhance functionality and user satisfaction.
Oct, 2021 - Sep, 2024
Head of Design, Judge.me Ltd
Led the design and development of a comprehensive design system for a leading product reviews platform, ensuring consistency and scalability across all components. Spearheaded the full redesign of the app settings to align with Shopify’s standards, optimising both integration and user experience. Additionally, conceptualised and launched an arbitration feature to streamline dispute resolution, while continuously improving and expanding platform features to enhance functionality and user satisfaction.
Oct, 2021 - Sep, 2024
Head of Design, Judge.me Ltd
Led the design and development of a comprehensive design system for a leading product reviews platform, ensuring consistency and scalability across all components. Spearheaded the full redesign of the app settings to align with Shopify’s standards, optimising both integration and user experience. Additionally, conceptualised and launched an arbitration feature to streamline dispute resolution, while continuously improving and expanding platform features to enhance functionality and user satisfaction.
JAN, 2022 - SEP, 2023
Senior UX/UI Designer, Fieldwork Group
Managed all design initiatives within the company, resolving UX challenges for B2C and D2C clients and implementing new features to drive conversion rate improvements. Collaborated with a diverse range of brands across multiple industries to deliver tailored, impactful design solutions that aligned with business goals and user needs.
JAN, 2022 - SEP, 2023
Senior UX/UI Designer, Fieldwork Group
Managed all design initiatives within the company, resolving UX challenges for existing clients and implementing new features to drive conversion rate improvements. Collaborated with a diverse range of brands across multiple industries to deliver tailored, impactful design solutions that aligned with business goals and user needs.
JAN, 2022 - SEP, 2023
Senior UX/UI Designer, Fieldwork Group
Managed all design initiatives within the company, resolving UX challenges for existing clients and implementing new features to drive conversion rate improvements. Collaborated with a diverse range of brands across multiple industries to deliver tailored, impactful design solutions that aligned with business goals and user needs.
FEB, 2020 - JAN, 2022
UX/UI Designer, Branchspace
Specialised in aviation projects, I've designed both the 'Manage My Booking' section and a new booking process for Aegean Airlines, Greece’s flagship carrier. Focused on creating a seamless, intuitive user experience, enabling travellers to easily modify reservations, select seats, and submit special requests, enhancing overall customer satisfaction and reducing friction throughout the booking journey.
FEB, 2020 - JAN, 2022
UX/UI Designer, Branchspace
I championed a user-centric approach to product design. By spearheading collaborative efforts to streamline playlists and discovery features, I contributed to a 25% increase in user engagement with personalized recommendations. My ability to translate music passion into intuitive design solutions, while fostering open communication and inclusivity within the design team
FEB, 2020 - JAN, 2022
UX/UI Designer, Branchspace
I championed a user-centric approach to product design. By spearheading collaborative efforts to streamline playlists and discovery features, I contributed to a 25% increase in user engagement with personalized recommendations. My ability to translate music passion into intuitive design solutions, while fostering open communication and inclusivity within the design team
