Lucky Saint presented a unique opportunity for me to witness the remarkable transformation of an unknown brand into one of today's most renowned alcohol-free beers. In 2021, I was entrusted with the task of optimising their product page to drive conversions. The objective was to enable users to select multiple packages and subscribe to varying quantities, especially since the brand initially offered only one product. This approach aimed to facilitate larger purchases and increase customer lifetime value (CLV).
01
Lucky Saint wanted to improve their average order value and make it easier and quicker for users to see the price benefit of adding more bottles/cans.
02
The solution was to improve the product page and the selection experience while improving also the subscription orders selection.
03
Brand values
My work focused on following their brand guidelines and blending the classic UI with bold, contemporary elements. Just like their beer, the UX needed to feel premium yet easy to add to cart.
04
Improving average order value
The main goal was to improve average order value. By simplifying the user experience and encouraging thoughtful upsells. I aimed to reduce friction by designing an intuitive, streamlined flow that minimises clicks and guides users towards higher-value purchases. For example, I integrated clear, easy-to-select product options, whether it’s pack sizes or subscriptions, so users can make quick decisions and see the benefits of adding more or using a subscription.
05
Improving lifetime value
Encouraging repeated purchases and customer loyalty was one of the ways to increase the customer lifetime value (CLV). One of the key ways I’ve done this is through designing subscription models that are easy to understand and manage. I focused on showcasing the benefits of subscribing, like free shipping or the 10% discount, ensuring these are visible when users select the subscription option.
06
Sticky product selection
Another improvement that helped to boost conversions was dividing the page into two columns. On the left, users found detailed product images and information, while on the right, a sticky container housed all selection options and CTAs, ensuring they remained easily accessible as users scrolled through the page, facilitating seamless purchasing decisions.
07
Achievements
Lucky Saint became a leader in the alcohol-free beer market.
Earned the title of the UK's #1 independent alcohol-free beer.
What the internet says about Lucky Saint
Articles about Lucky Saint and their achievements.
Tesco adds first non-alcoholic beer to Finest D…
Read Article
UK’s alcohol-free beer Lucky Saint says it is not…
The founder of Lucky Saint said that the UK’s largest dedicated…
Read Article
‘Break rules, honour traditions’: Universal bran…
Read Article
